Currently reading

The Art of Fiction: A Guide for Writers and Readers
Ayn Rand, Tore Boeckmann, Leonard Peikoff
The Name of the Rose
Umberto Eco
Ghostwritten
David Mitchell
To the Lighthouse
Virginia Woolf
The Decline and Fall of the Roman Empire
Edward Gibbon, Daniel J. Boorstin, Gian Battista Piranesi, Hans-Friedrich Mueller
Gödel, Escher, Bach: An Eternal Golden Braid
Douglas R. Hofstadter
Perfect Wrong Note - Learning to Trust Your Musical Self
William Westney
The Prince
Niccolò Machiavelli
The Varieties of Religious Experience
William James
Twenty Questions: An Introduction to Philosophy
G. Lee Bowie, Robert C. Solomon

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less - Mark Joyner In a perfect world I wouldn't have to read marketing books. I would create something useful, people would be drawn to it instinctively, they would offer me their equally useful creations and we would mutually thrive. For the world we have, there is Mark Joyner. The Irresistible Offer is a concise formula for effective marketing. It avoids moralizing and cross-promoting and lays out a guide for going from whatever you have now to a marketing approach that should help you attract good customers. It's available free online as a PDF (legally). Edit: Just posted a full summary here: http://marcusvorwaller.com/blog/archives/2010/08/28/summary-of-the-irresistible-offer/ if you'd like the quick(er) version.